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Lee Distribution Bolton Ltd is proud to operate our Bolton booklets.  Delivering cost-effective, high-impact advertising directly into homes across one of Greater Manchester’s largest and most diverse urban centres.

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Bolton is a major town with a population of over 140,000 in the town itself and more than 280,000 across the wider borough. It offers a rich blend of established residential areas, new housing developments, and thriving high streets. Known for its strong community values, Bolton is home to a broad demographic mix, including young families, students, professionals, and retired homeowners, making it an ideal location for businesses targeting a wide range of customers. The town also has a high level of local engagement, with residents actively supporting neighbourhood services, trades, and local offers.

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From busy suburbs like Farnworth, Horwich, Westhoughton and Great Lever, to growing commuter areas and retail hotspots, Bolton offers excellent reach and genuine advertising potential. Many households live and shop locally, meaning campaigns that focus on convenience, trust, and value resonate strongly here. It’s a perfect area for businesses in sectors such as home improvement, beauty, food, health, trades, and family services to build awareness and drive results.

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With excellent transport links, including the M61 and M60, and direct rail connections to Manchester and beyond.  Bolton is both well-connected and self-sustaining. It’s a town where people live, work, and spend, and our Bolton booklets are designed to help businesses tap into that active, local economy. Every month, we deliver your message directly into homes that matter, helping you grow locally with confidence and consistency.

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Bolton North
BL2 | BL7

This booklet is delivered: 

January | April | July | October

 

Taking in the North of Bolton, from the town centre up, this area covers sought after area such as the Queen's Park Area around Chorley New Road Road, right up to Bromley Cross and Eagley.  Populated in between with dense, traditional housing as well as larger, detached, family homes, this area provides a cross section of Bolton, close to the heart of the town.

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We deliver this booklet and leaflets to ​15,000 homes in;

  • Bradshaw

  • Bromley Cross

  • Edgworth

  • Egerton

  • Harwood

  • Tonge

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Heaton And Smithills BL1

This booklet is delivered:

February | May | August | November

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The largest town in England and possibly in Europe. Bolton has something for everyone from The Le Mans Crescent, to the Octagon Theatre, to Victoria Square.  All can be found in the heart of Bolton.  A great place to start advertising or to reach a new markets and a highly concentrated number of homes, all looking for great local deals, discounts and bargains!

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We deliver this booklet and leaflets to ​15,000 homes in;

  • Heaton

  • Markland Hill

  • Smithills

  • Town Centre​

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Horwich And Blackrod BL6

This booklet is delivered:

March | June | September | December

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Sat to the West of Bolton lies Horwich, the main focus of our Bolton West booklet.  The home of the Mighty Bolton Wanderers, JJ, Big Sam, Jaaskelainen, Djorkaeff, Campo, Anelka are just some of the famous names around here.  Can you add your name and become a local legend?  Further afield takes in the picturesque Rivington and surrounding area. 

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We deliver this booklet and leaflets to ​15,000 homes in;

  • Blackrod

  • Chew Moor

  • Horwich

  • Lostock

  • Rivington

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 Goes Well With ... Leigh

Many advertisers choose to twin Bolton with our Leigh booklets to maximise their reach across two densely populated and commercially active areas of Greater Manchester. Located just a short distance apart, Bolton and Leigh are closely linked by key commuter routes and shared catchment areas, with residents regularly crossing between the two for work, shopping, schools, and services. This overlap creates a powerful opportunity for businesses to reinforce their presence across both markets simultaneously. Advertising in both areas offers greater brand visibility, taps into a broader yet still local audience, and ensures your message is seen in neighbouring towns where buying habits and lifestyle choices align. It’s an efficient, cost-effective way to extend your impact while keeping your campaign targeted and community focused.

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