Why Local Coupon Booklets?
Coupon booklets are a tried-and-tested marketing tool—hugely popular in the USA—and now gaining traction in the UK. After all, who doesn’t love a great deal?
That’s exactly what inspired the creation of the Local Coupon Booklet: a simple, cost-effective way for local businesses to attract new customers and reward loyal ones. While big digital platforms like Groupon and Wowcher dominate nationally, there’s still plenty of space for local offers that connect directly with local people.
From percentage discounts and fixed-price savings to exclusive deals on specific products or services, coupons are incredibly versatile. Whether you run a restaurant, tourist attraction, retail shop, or trade business, coupon marketing can help drive footfall, increase sales, and build lasting customer relationships.
Facts And Figures
67%
Of people admit to be prompted to buy
after receiving unaddressed mail.
80%
Of the UK’s top advertisers use unaddressed mail.
Stay
On average, unaddressed mail remains in the home for 5.4 days with 14% remaining present for over 28 days.
#Social
Mail is generally remembered better by potential customers, with researching showing it has 35% better recall than social media advertising or 49% more than e-mail.
Believe
87% rate messages delivered through mail as believable compared to 48% by email. People trust mail.
88%
Of people paid the same or more
attention to mail during the lockdown. We delivered throughout the pandemic.
73%
Of unaddressed mail is opened, read,
filed or set aside for later.
Look Again
People spent 30% looking at social ads
when primed by mail.
Research quoted from Royal Mail Market Reach. Accurate at time of publication.