Who doesn't love a bargain?
Local Coupon Booklets
Coupon booklets are big business in the USA. After all who doesn't love a bargain? And this is where the idea for the Local Coupon Booklet came from. Whilst in the UK big websites such as GroupOn and Wowcher dominate the digital market place, there is still space for local businesses who want to use Coupons and discounts to attract and retain customers, taking advantage of customers' interest in saving money on purchases.
Coupons come in all shapes and sizes, from specific discounts offering a % off or a fixed £££ amount of discount, to specific deals or types of products. They can be used across a wide range of sectors, from tourist attractions, to restaurants to local trades, Coupons are a very versatile marketing tool which can be utilised by any business, regardless of what sector they operate in.
“People buy emotionally, and they justify their decisions intellectually.”
David Sandler, Author & Sales Psychology Expert
Value Statement
Create A Clear Value Statement: What’s in it for the consumer? Why should they frequent your business over your competition?
Reward
Reward Your Target Audience: Include good discounts on your most popular or mainstream products and services for better results.
Appeal
Appeal To More Consumers: Limit restrictions on terms and conditions and clearly state the expiration dates of your offers.
Good Offer
Use The Right Coupon Offers: Avoid low-value or frivolous items and incorporate the value of “free” offers.
Getting A Good Response
In order to get a good response, make sure you: