Why Coupon
Booklets?
It's Quite Simple
Local coupon booklets are a simple, powerful way to connect your business with the community and get noticed where it counts. The idea itself comes from the USA, where coupon booklets have been a tried-and-tested marketing tool for decades, hugely popular with consumers and businesses alike. They work because people love discovering bargains, spotting deals, and making savings, and businesses see measurable results in footfall and sales. Inspired by this success, we brought the concept to Lancashire, adapting it for local communities and businesses to create something that’s just as effective, but tailored to the UK market.
Unlike traditional community magazines, which are often expensive, filled with generic content, and only reach a limited number of homes, typically between 3,000 and 6,000, our local coupon booklets reach 15,000 homes each, giving you 2.5 times the exposure. Many community magazines struggle to engage readers because the content isn’t compelling, pages are full of filler, and circulation is often low. With our coupon booklets, the story is completely different. Every page offers something real, an irresistible deal, a tangible saving, or an exclusive offer. People can’t help but flick through, spot something that interests them, and act on it. This means your business is not just seen, it’s genuinely noticed and engaged with.
By focusing on real, valuable offers rather than filler content, our booklets make every page worth reading. Each coupon gives readers a reason to stop, take notice, and visit your business. Whether it’s a small, independent sole trader, a local cafe, or even a national or multinational chain with a household name, the appeal of a tangible offer draws people in and encourages them to act. Between all our booklets, we print over 50 million pages of advertising each year, connecting businesses of every size with local customers who are ready to spend. The result is highly effective, targeted marketing that’s both affordable and rewarding.
With widespread delivery across Lancashire, your message reaches the right homes, in the right areas, and in the hands of people who are actively looking for ways to save. Customers love using the booklets because they make discovering deals fun and exciting, while businesses benefit from footfall, increased sales, and stronger relationships with local people. It’s marketing that works because it’s designed for the way people actually behave: they notice, they read, and they act.
In short, coupon booklets offer a fresh, engaging alternative to traditional community magazines. They are based on a concept proven in the USA, adapted to work locally, and now a trusted method for businesses across Lancashire. They deliver measurable results, reach far more homes than typical community magazines, and put your offers directly where they’re most likely to be used, helping you grow your business while keeping your community connected and thriving.
Facts And Figures
67%
Of people admit to be prompted to buy
after receiving unaddressed mail.
80%
Of the UK’s top advertisers use unaddressed mail.
Stay
On average, unaddressed mail remains in the home for 5.4 days with 14% remaining present for over 28 days.
#Social
Mail is generally remembered better by potential customers, with researching showing it has 35% better recall than social media advertising or 49% more than e-mail.
Believe
87% rate messages delivered through mail as believable compared to 48% by email. People trust mail.
88%
Of people paid the same or more
attention to mail during the lockdown. We delivered throughout the pandemic.
73%
Of unaddressed mail is opened, read,
filed or set aside for later.
Look Again
People spent 30% looking at social ads
when primed by mail.
Research quoted from Royal Mail Market Reach. Accurate at time of publication.