Why Local Coupon Booklets?
Coupon booklets are big business in the USA. After all who doesn't love a bargain? And this is where the idea for the Local Coupon Booklet came from. Whilst in the UK big websites such as GroupOn and Wowcher dominate the digital market place, there is still space for local businesses who want to use Coupons and discounts to attract and retain customers, taking advantage of customers' interest in saving money on purchases.
Coupons come in all shapes and sizes, from specific discounts offering a % off or a fixed £££ amount of discount, to specific deals or types of products. They can be used across a wide range of sectors, from tourist attractions, to restaurants to local trades, Coupons are a very versatile marketing tool which can be utilised by any business, regardless of what sector they operate in.
Facts And Figures
67%
Of people admit to be prompted to buy
after receiving unaddressed mail.
80%
Of the UK’s top advertisers use unaddressed mail.
Stay
On average, unaddressed mail remains in the home for 5.4 days with 14% remaining present for over 28 days.
#Social
Mail is generally remembered better by potential customers, with researching showing it has 35% better recall than social media advertising or 49% more than e-mail.
Believe
87% rate messages delivered through mail as believable compared to 48% by email. People trust mail.
88%
Of people paid the same or more
attention to mail during the lockdown. We delivered throughout the pandemic.
73%
Of unaddressed mail is opened, read,
filed or set aside for later.
Look Again
People spent 30% looking at social ads
when primed by mail.
Research quoted from Royal Mail Market Reach. Accurate at time of publication.